Promotional products do not have to be expensive in order to be effective. There are many different types of affordable items available which are ideal for companies wishing to convey their message to a wide audience on a limited budget.
Low cost promotional products are frequently used as giveaways at events, such as trade shows, conferences, sporting events or fundraising events, where they can be handed out in large numbers to promote a company and to raise brand awareness.
Examples include pens, pencils, keyrings, mugs, coasters, badges, bookmarks, lanyards, confectionery, umbrellas and stress relief balls.
Pens are one of the best-selling promotional products, with a range of styles starting at under £1 each. Another highly effective yet affordable promotional product is the mug, which is available in a wide choice of styles, colours and materials even at the lower end of the price spectrum. Umbrellas are widely recognised as one of the most popular promotional products - appreciated for their practicality - with unit prices starting below £5.
All of these can be easily personalised by overprinting with a company name, logo or campaign slogan. Even when sourcing budget promotional products it is important to remember, however, that low unit costs should not mean a compromise on product quality.
Most people enjoy receiving something for free, especially if it is fun or useful. Inexpensive promotional products do not necessarily have to be boring as there is an extensive range of attention-grabbing items available to choose from. In fact, the least expensive marketing promotions are sometimes the most effective.
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